Posts filed under art and technology

Artist Trust At Large: getting YOUR word out

We're going to do something different for January's Artist Trust At Large presentation: a webinar viewing party! This gathering will be laser-focused on helping artists get the word out about their work.

During the webinar, you'll learn how to create a strong online presence. You'll also get the basics of developing a social media strategy, plus tips about effective websites, courtesy of marketing consultant Kelsye Nelson. She's also an author and instructor who teaches the University of Washington's Business of Digital Publishing course. 

The webinar will be streamed live statewide. I'll host the in-person portion of the event, gathering Seattle-area artists to help them network after the webinar. Details:

Please register hereespecially if the whole Marketing Thing freaks you out.  It's a gentle, FREE way to ease yourself into presenting your work online. See you soon!

When your artwork is a pain to photograph

Hi, my name is Lisa, and my artwork is a nightmare to photograph.

  BFAR staffer Amanda considers the challenges posed in photographing my art.

BFAR staffer Amanda considers the challenges posed in photographing my art.

I know it's a pain. And I warn/remind the photography staff of it when I come in the door. 

Bellevue Fine Art Reproduction generally needs three days to shoot my work. Not because they're too busy, although they are busy. It's because my work, like me, is complicated. The surfaces vary in depth, for one thing.

  At least three different depths, just in this view of the work. But wait, there's more!

At least three different depths, just in this view of the work. But wait, there's more!

For another thing, my work features a lot of small details. On top of that, I also tend to incorporate shiny surfaces like transparencies, mica or glass. So the shoot has to be set up to reduce glare and unwanted reflections.

  Reflective surface? Check. Multiple depths? Check. Photo shoot nightmare in 3... 2...

Reflective surface? Check. Multiple depths? Check. Photo shoot nightmare in 3... 2...

But sometimes glare or other issues can't be avoided, so there's the post-production editing.

  BFAR's owner Scott somehow shoots & edits my multi-layered work without losing his mind.

BFAR's owner Scott somehow shoots & edits my multi-layered work without losing his mind.

Yes, I could shoot my own work, and I used to (results were okay). I could take classes, and I know of some good resources. But my priority right now is making more art; I'm the only one who can do that. I have the luxury, at the moment, of having someone else document my work. (No, I'm not being compensated in any way by Bellevue Fine Art Reproduction. I just like their results.)

The three pieces I brought in this time should be ready next week. Check back next Friday!