I am a visual artist working in collage, assemblage sculpture and altered books. My practice explores identity, memory and the history of the African diaspora. Vintage and contemporary images collide to convey how the past informs the present.


Name the 800-lb. gorilla!

So my coworker and I were talking the other day, and the topic of nicknames for mega-corporations came up. You know, the kinds of nicknames that ticked-off employees or devotees will come up with. For example, I've heard "Whole Foods" is often called "Whole Paycheck," 'cause that's what you pay to get all that gorgeous, ecologically-correct food. (I've only been in there a few times, and I'm always overwhelmed by the culinary seduction that pervades the joint.) Some other examples:

-- Nike => "Nike-stag" (rhymes with Reichstag), to describe the corporate headquarters
-- Disney's animation division => "Mauschwitz", courtesy of the laid-off animators during the 1990s. (No offense intended to those related to concentration camp survivors and inmates.)
-- Boeing => "Boring." (I didn't say they were all scintillating.)

There must be one for Microsoft, but I don't know it. The closest I've heard are the nicknames for the employees, who've been called "Microsofties" on a good day, and "Microserfs" when the subject of outsourcing comes up.

Do you work for a corporate behemoth, or live in a company town, with a great nickname? Let me know. I could send you some blog candy...

UPDATE: Found some on Wikipedia... there were a lot, but I'm only listing the ones I liked and didn't know before.

-- Bed Bath and Beyond=> Bloodbath and Beyond (now that's what I'm talkin' 'bout!)
-- Starbucks=> Four-bucks, Bucks, Starby's
-- Kodak=> Great Yellow Father
-- Home Depot=> Home Despot (knew this one, but I like it so much)
-- McDonald's (the hatred here is impressive)=>Mickey D's, but also Maccy D, The Golden Nightmare, McDeath, Rotten Ronnie's, McDogchow, McDick's, McConvicts, double-yuck, American Embassy, MacDo (mainly in France), Smack-Donald's
-- Microsoft=> Microsloth, The Borg (I thought only The Husband and I called it the Borg)
-- Walmart (again, impressive levels of hatred)=> Evil-Mart, The Evil Empire, Hell Inc., Evil Inc., Mall-Wart, Wal-Merde ("merde" is the French word for shit), Wally World, Wal-Fart, Small Fart, Sprawl-Mart, Wall-Junk, and my favorite -- Mordor

UPDATE: Mija came up with Suckway for her local Safeway supermarket. I like it... the quality of their stores varies so radically. Keep up the good work, peoples!

UPDATE 2: Tally reminded me of Target=> Tar-zhay (well, of course... what was I not thinking), and added Chuck E. Cheese=> Las Vegas for kids. "Mom, I just need more tokens to get out of this slump. I can feel a winning streak coming on!"

ATCs for everyone!

A little overwhelmed, but not completely

Art & Soul -- series finale