That drug would be the idea that you can live off your Etsy earnings and create a fabulous, meaningful, feminist life fueled by your art. The writer also notes there are hardly any guys selling on Etsy (hence my emphasis on "girlfriend") because it's not a place where most people make lots of money.
I have a few friends who are experienced sellers on Etsy, like Deryn, Catherine and Lisa. But they also sell in other venues, so I'm thinking Etsy might be a little more effective as a supplement or marketing tool. And I know Laurel is selling some gorgeous stuff on Etsy, but she's also teaching now, as do the others I mentioned.
Let me know what you think of the article -- and the comment section. A lot of readers got pretty heated after they read the story.