But I wondered if it's really practical to try selling assemblage works on Etsy. And then I realized I might actually know some people who could help me figure that out.
- My research sample skews heavily toward jewelry designers and 2D artists.
- Etsy's fees vs. eBay's fees: no contest. Etsy wins hands-down.
- People tend to go with Etsy (vs. Artfire, for example) because it's well-known, especially among mixed-media aficionados.
- Networking with other vendors: useful, but word-of-mouth (via FB or a blog) is even more so. That's how some people are able to sell their work before even listing it on Etsy. No listing, no fee! MaryBeth Shaw and her stencils are a perfect example.
- About word-of-mouth: people will hide your feed if you mainly post to sell your stuff. Unfortunately, no one knows the perfect balance between fun posts and sales posts, of course.
- Most of their items can be shipped easily (prints of 2D or 3D work, jewelry, jewelry supplies). Pamela Huntington and Laurel Steven's works are the lightest of all -- file transfers of jewelry tutorials and digital collages.
- Many items cost less than $50, and can be made in quantity relatively quickly (maybe a week). (Not really a surprise; Featured Sellers who earn most of their living on Etsy tend to make jewelry or stationery of some sort.)
- Speaking of selling work on your own site allows you to avoid Etsy listing fees, but it requires more marketing on your own, and a solid fan base.
Thanks so much to everyone who responded: Pamela, Laurel, MaryBeth, Nona Parry, Sunny Carvalho, Bekah Ash, Regina Lord, Kelly Snelling, Lulu, Phyllis Peterson, Clarissa Callesen, Canace, Stephanie Green, Randi Antonsen, Stefanie Lin, and Delores Taylor.
What's your experience with online sales of your art? Tell me in the comments or email me.